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Develop a standard set of questions. Ask potential customers what they like and what they dislike about your product
or service. Ask them what kinds of products will intrest them ,
Ask them about their buying habit
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- Your questions sould be brief , clear
unambiguous, and cover a single topic.
- Devide
complex issues into many indevidual
questions.
- Your questions must not be bias or
leading
- Avoid "not" questions.
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Go item by item, and make sure you have covered everything
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focus questions on important topics that truly require answers
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Questions should be written to test or confirm specific hypotheses
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ideal length is 25 +- 5 questions.
- maintain consistency amongst scale questions
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